This article was first published in the Mercury Bay Informer of 30 August 2017. See www.theinformer.co.nz Have you ever been asked to sponsor an event, community organisation, or prize? If you’re in business, chances are you have. While generosity is generally good for your brand, does your sponsorship spend really work for you? A sponsorshipRead more
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This article was first published in the Mercury Bay Informer of 27 September 2017. See www.theinformer.co.nz Heraclitus famously said ‘the only thing that is constant is change’. This is certainly true in the business environment. While we are improving our organisations, for example by changing our marketing material or introducing innovation in the supply chain,Read more