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Home 2020 February
Why not What

Why not What

By Christine Petrie | Articles | Comments are Closed | 20 February, 2020 | 0

Simon Sinek’s ‘How great leaders inspire action’ remains one of the most popular TED talks ever.  Sinek says ‘people don’t buy what you do, they buy why you do it.’  Research from a cross-section of industries has proven that organisations that put their ‘why’ at the centre of everything they do are more likely toRead more

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