Shifting Focus Business ConsultingShifting Focus Business ConsultingShifting Focus Business ConsultingShifting Focus Business Consulting
  • Home
  • About
    • Vision and Values
  • Services
    • Packages
  • Articles
  • Testimonials
  • Contact Us
  • f

Mastering Emails

    Home Articles Mastering Emails
    NextPrevious
    mastering emails

    Mastering Emails

    By Christine Petrie | Articles | Comments are Closed | 2 May, 2018 | 0

    While some of us may remember a time when business was done without emails, texts and social media, in today’s world they are essential business enablers.  Used well they make it possible for organisations to reach wide groups of stakeholders and prospects with speed and minimal cost.  Used carelessly these tools can damage an organisation’s reputation just as quickly.  The following three guidelines might be helpful as you make these tools work for you:

    Slow Down – There is no need to respond immediately.  Your initial thoughts might not be your best.  Take advice if needed.  Check your message for errors and potential confusion before you click ‘send’ or ‘post’.

    Set some Guidelines – Electronic communication builds your brand, but is it building the brand you want?  Try using a standard font and email signature across your organisation.   Decide when, if ever, emojis are appropriate.  Consider how many ‘reply alls’ are acceptable before the email is replaced with a face to face discussion.

    Build Relationships – Like all communication, electronic communication is about building relationships.  Make sure you choose a method and style that the recipient is comfortable listening to. Would you say the message directly in a face to face conversation? If not, chances are it should not be sent electronically.

    Finally, whatever is sent electronically has the potential to be shared with many others over a long period of time.   Think about what would happen if the ‘wrong’ people read your message?  Does that change what you write?

     

    This article was first published in the Mercury Bay Informer of 30 May 2018.  See www.theinformer.co.nz

    No tags.

    Christine Petrie

    More posts by Christine Petrie

    Related Post

    • Why do I Need a Project Manager?

      By Christine Petrie | Comments are Closed

      For a business to succeed it needs to be constantly changing to respond to the environment it operates in. A lot of times these changes are small and seem like business as usual. Other timesRead more

    • No Time to ‘Work On’ Your Business?

      By Christine Petrie | Comments are Closed

      It is a common catchcry among business owners that they are so busy ‘working in’ their business that they do not have time to ‘work on’ their business. They go week to week, month toRead more

    • Business Opportunities

      Don’t Miss that Opportunity

      By Christine Petrie | Comments are Closed

      Maybe you know where you are going and how you are going to get there. You’ve set your goals and worked out a business plan.

    • Are those extra sales you are celebrating earning you money?

      By Christine Petrie | Comments are Closed

      Do you know how much each of the products or services that you sell are contributing to your profit?

    • A Warm Welcome

      By Christine Petrie | Comments are Closed

      The Christmas season is a time of welcoming.  We see friends and family that we have not seen for a long time and we are either welcomed into their homes or we welcome them intoRead more

    • Successfully doing things differently

      By Christine Petrie | Comments are Closed

      Most have heard the saying that “the definition of insanity is doing the same thing over and over again, but expecting different results”. We all know that there is truth in this and yet we often fall into theRead more

    • The Little Town That Could

      By Christine Petrie | Comments are Closed

        54 kilometres north of Thames on the Western side of the Coromandel Peninsula sits the historical gold mining town of Coromandel.   The region surrounding the town has a resident population of around 1,600 thatRead more

    • Meeting your customers’ real needs

      By Christine Petrie | Comments are Closed

      One of the well-known ingredients for organisational success is the ability to excel at meeting customers’ needs.  Yet all too often organisations’ attempts at customer service leave their customers dissatisfied.   Why is this? My reflectionsRead more

    NextPrevious

    Archives

    • September 2022
    • May 2022
    • March 2022
    • January 2022
    • May 2021
    • April 2021
    • March 2021
    • March 2020
    • February 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • January 2019
    • December 2018
    • October 2018
    • September 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • August 2017
    • June 2017
    • May 2017
    • February 2017
    • November 2016
    • August 2016
    • March 2016
    • December 2015
    • November 2015
    • August 2015
    • Home
    • About
    • Services
    • Articles
    • Testimonials
    • Contact Us
    Copyright 2020 Shifting Focus all rights reserved
    • Checkout
    • Log In
    • Member Directory
    • My Account
    • My Profile
    • Order Confirmation
    • Order Failed
    • Reset Password
    • Sign Up
    • Home
    • About
      • Vision and Values
    • Services
      • Packages
    • Articles
    • Testimonials
    • Contact Us
    Shifting Focus Business Consulting